KX 93.5, Laguna’s FM radio station, launches community awareness campaign “Tune In”

KX 93.5, Laguna’s only FM radio station, has launched a community awareness campaign called “Tune In.” The campaign aims to engage the community through one-minute public service announcements about a different Laguna-specific issue each month, like public art, pedestrian safety, ocean preservation, teen drug use, retail vacancies, and more. 

“This campaign represents the continually evolving role that KX 93.5 plays in the community,” said station Founder and General Manager Tyler Russell. “We see ourselves as a vital institution in serving local residents and want to fulfill our duty as the only live, local medium capable of sparking public discourse on important Laguna Beach topics.” 

The station will encourage discussion among locals through the station’s text/phone line and also its “Tune In” Facebook group. 

John Church, a local resident and president of Laguna Beach-based South Coast Partnerships, serves on the radio station’s advisory board and is responsible for the campaign’s creation and development. 

“I moved to Laguna Beach at almost exactly the same time as KX 93.5 opened its doors. It was instantly a connection point for me to the community. Over the past several years I have had the great pleasure of becoming acquainted with Tyler, Monica and the station. This campaign is the result of many discussions, ideation sessions and creative collaboration. I’m really excited about what it can do,” said Church. 

According to Development Director Monica Silva, “Tune In” also aims to create a new sponsorship revenue source for the station. 

“This campaign is a relevant community service brought to the KX audience by those passionate about Laguna Beach’s community. The opportunity to start a conversation and bring more awareness to listeners has never been more consequential to our town. Sponsoring the “Tune In” campaign is a win-win for anyone looking to do something meaningful with media,” said Silva. 

June’s announcements, sponsored by South Coast Partnerships, will spread awareness about the campaign, and the first “hot” topic will launch July 1. 

Founded in October 2012, KX 93.5 is Orange County’s radio station for “Generational Alt Rock” and the only licensed FM radio station in Laguna Beach’s history. It’s a nonprofit, non-commercial radio station with hundreds of volunteer contributors, focused on the music, the listener, and the local community. KX 93.5 provides a voice and a creative outlet for the hundreds of talented local Orange County musicians and beyond that are squeezed out by commercial radio. 

For more information, contact Tyler Russell at This email address is being protected from spambots. You need JavaScript enabled to view it..