23rd Annual Pet Parade and Chili Contest this Sunday is hotter than ever

The 23rd Annual Pet Parade and Chili Cook-Off event this Sunday, from noon to 3 p.m. at Seven7Seven (formerly Tivoli Too!), will be hotter than ever.

This furry fundraiser is sponsored by the Laguna Board of REALTORS® and Affiliates’ Charitable Assistance Fund, and all proceeds go to Laguna’s pet nonprofits – Blue Bell Foundation, Laguna Beach Animal Shelter, Pacific Marine Mammal Center, and PUP (Protecting Unwanted Pets).

Twenty third pirate

Click on photo for a larger image

Submitted photo

Shiver me timbers, just call me “Captain Hook”

Come hungry for a vast assortment of chilis

The afternoon begins with the annual “hotly contested” chili contest. Normally, participating REALTORS®, lenders, escrow providers, title insurers, and other Laguna-based Affiliates bring their best game (and soup pots) to the event. This year, though, some new and surprise entries have added themselves to the roster, including our own Laguna Beach Fire Department. Seems they think their “firehouse chili” takes no prisoners, but several other entries (including two years of returning first prize winners) will be there to take on the challenge.

Stay to cheer on plucky contestants in the Pet Parade

The chili contest is followed by the Annual Pet Parade, the only Laguna pet parade that offers prizes in several categories. Get that pet of yours ready now for a round of triumphant Halloween costume wins and remember – your pet can have paws, claws, hooves, and toes. 

Twenty third jesters

Click on photo for a larger image

Submitted photo

We may be court jesters, but do we look funny in these hats?

In addition to the “Best Costume” category, pets strut their stuff for prizes in categories such as “Most Handsome Male,” Prettiest Female,” “Cutest Pet Baby,” “Most Gorgeous Senior,” and “Happiest Rescue.” 

It’s all happening at Seven7Seven from 12 to 3 p.m. Admission is free for children 16 or under and $10 for adults, and can be purchased at the door the day of event. Last-minute pet parade contestants are allowed at that time. Pet registration is $10 for each category. 

Come on down and support the Laguna Beach nonprofit entities that protect and ensure the longevity of our beloved pets. 

For more information, contact Brendy Michael at This email address is being protected from spambots. You need JavaScript enabled to view it..