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Laguna Beach

 Volume 12, Issue 55  |  July 10, 2020


Laguna Beach-based company launches urban farming model to sustainably address food insecurity 

Laguna Beach-based Alegría Fresh, in partnership with the Second Harvest Food Bank of Orange County and Bank of America, is offering an important avenue of support to our community by providing its regenerative organic, locally grown produce to the community again.

The FarmBoxx is a package of 23+ heart, gut, and brain-healthy greens, herbs, veggies, and edible flowers, delivered same-day within hours of harvest. At a time when people need a healthy boost, the quality, freshness, and diversity in the FarmBoxx delivers it. 

Laguna Beach box

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The FarmBoxx includes lettuce, herbs, veggies, and more 

Customers may place orders on Second Harvest Food Bank’s website by Thursday at noon for Friday delivery. Each FarmBoxx is $30 plus delivery and includes two heads of lettuce, a bouquet of leafy greens, adaptogenic herbs, vegetables, and edible flowers. 

The flavorful nutrient-packed medley is designed to be combined to make about six sumptuous Alegría salads. Order by noon on Thursday for Friday delivery by 5 p.m. at www.feedoc.org/living-farmstand/

Longtime Laguna Beach resident Erik Cutter launched Alegría Fresh with his first urban farm in Laguna Canyon in 2010, and spent the last decade perfecting a regenerative urban faming model. 

The company recently completed an expanded SoxxBoxx Farm, which functions as a regenerative organic food production engine located on the Second Harvest Food Bank parking lot. This 3,000-square-foot urban farm cultivates ultra-high-quality produce in above-ground planters using a special soil blend that provides the balanced nutrition required to optimize plants’ genetic potential, resulting in vegetables, salad greens, fruit, flowers, and medicinal herbs that are superior in nutrient density and phytoactivity.

Each purchase of super healthy Alegría produce keeps the farmers employed and provides over 85 pounds of fresh produce buying power for the Food Bank to distribute to the needy. It’s a win-win-win.

Laguna Beach Erik

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Farmer Erik Cutter hosing the fresh produce 

Second Harvest’s collaboration with Alegría Fresh and Bank of America is the first of its kind – using the mobile, off-grid, scalable, and highly productive Alegría SoxxBoxx Gro System to address food insecurity, augment food supply disruptions, and promote heath and fertility in soils to improve overall community resilience. 

A great example of a public/private partnership, the model can be replicated in any urban space across the country to ultimately provide food to those in need. Revenue from the sale of Alegría Fresh produce from Second Harvest’s Living FarmStand will be used to purchase an estimated 385,000 pounds annually of farm direct vegetables and fruit through the California Association of Food Banks’ (CAFB) Farm to Family program at Second Harvest’s bulk purchasing rate.

In collaboration with Solutions For Urban Agriculture (www.sfua.org), Alegría Fresh is also operating a second zero waste urban regenerative organic farm at the Farm + Food Lab in Irvine demonstrating its proprietary SoxxBoxx Gro System (www.SoxxBoxx.com). The Farm + Food Lab is open for visitation Tuesday - Sunday 10 a.m. - 3 p.m.

 

Shaena Stabler is the Owner, Publisher & Editor.

Dianne Russell is our Associate Editor & Writer.

Michael Sterling is our Webmaster & Designer.

Mary Hurlbut is our Chief Photographer.

Alexis Amaradio, Barbara Diamond, Dennis McTighe, Diane Armitage, Marrie Stone, Maggi Henrikson, Samantha Washer, and Suzie Harrison are our writers and/or columnists. Scott Brashier is our photographer.

Stacia Stabler is our Social Media Manager & Writer.

We all love Laguna and we love what we do.

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949.315.0259

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