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Laguna Beach

 Volume 12, Issue 44  |  June 2, 2020


All eyes are on the reopening of European Optical, EO by Astrid, in its brand new location

Story by DIANNE RUSSELL

Photos by Mary Hurlbut

European Optical has made the move to its dazzling new home, only three doors down from its previous location. The business is now on the corner of South Coast Highway and Cress Street. The new European Optical has created an artistic, clean, modern style. Owner and Frame Designer Astrid assures clients that she and her team will continue offering the best care in the eyewear community, adhering to the motto, “Life is too short to wear boring glasses.” 

Astrid says, “I personally have worked seven days a week (over the eight-week stay-at-home), packing up 45 years. Plus, working hard with amazing contractors/construction crew, and local artists to create an awesome new European Optical home – so excited to share with you all!”

The staff consists of Colleen (Manager/Communications), Randie (Sales), and Dawn (Sales).

All eyes fancy frames

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EO by Astrid – complete selection of unique eyeglass frames

“Splashing into the new (normal) life, our frames will be taking a special hydrogen peroxide/distilled bath after anyone tries on optical products,” says Astrid. “We will all have masks available to wear. We’ve invested in a pupilometer protector and a standing sanitizing wipe dispenser at entry.” 

Using her talents as a lens expert, frame stylist, and licensed optician, Astrid continues the extraordinary 45-year legacy her father, Udo Stoeckmann, began here in Laguna Beach when he started European Optical. Astrid brought her background in art and fashion design, along with her natural talent for customer service extraordinaire, and, working alongside her father, learned from the Master Optician the fine art of opticianry. 

All eyes building

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Astrid and her staff at new location on the corner of South Coast Hwy and Cress St

Astrid decided to start designing her own line of artful, exceptional eye fashion, EO by Astrid, when she couldn’t find the styles, fit, or quality of frames to suit the variety of clients who visit her shop from around the world. This new line of exciting eyewear is handcrafted in Germany, reflecting the same old world skills and excellence Udo first introduced when he opened European Optical in 1974.

She says, “Our international selection of frames is beyond compare! We have a full selection of prescription and non-prescription glasses and sunglasses.”

All eyes interior

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The interior of European Optical – artistic and modern 

Today, Astrid and her expert staff offer a complete selection of unique eyeglass frames to enhance and complement every face size and shape. Her continued success is truly a reflection of the perfect combination of the skills developed from a lifetime of learning, along with her celebratory sense of what wearing the perfect pair of glasses offers her clients.

European Optical asks everyone to please clean their hands. The team is currently available 11 a.m. - 4 p.m., Tuesday through Friday. The store’s summer hours will be Tuesday through Saturday, 10 a.m. - 6 p.m., starting June 1 (hopefully). They will offer private appointments on Mondays as requested. Email them 24/7 with all your optical needs. 

Astrid says, “Thank you for your continued support of small businesses like ours!” 

To contact, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call (949) 494-6106.

European Optical is located at 1294 South Coast Hwy, Suite C, on the corner of South Coast Hwy and Cress St.

For more information, go to www.europeanopticalinc.com.

 

Shaena Stabler is the Owner, Publisher & Editor.

Dianne Russell is our Associate Editor & Writer.

Michael Sterling is our Webmaster & Designer.

Mary Hurlbut is our Chief Photographer.

Alexis Amaradio, Barbara Diamond, Dennis McTighe, Diane Armitage, Marrie Stone, Maggi Henrikson, Samantha Washer, and Suzie Harrison are our writers and/or columnists. Scott Brashier is our photographer.

Stacia Stabler is our Social Media Manager & Writer.

We all love Laguna and we love what we do.

Email: [email protected] for questions about advertising

949.315.0259

Email: [email protected] with news releases, letters, etc.

949.315.0259

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