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 Volume 12, Issue 16  |  February 25, 2020


Guest Column

New Year’s Resolution: Get Your Business in Good Tech Shape in 2020

By Jodi Duva, Cox Business

New Year's close up

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Jodi Duva

Here’s how to stay up to date and secure for years to come

It’s a new year and the start of a new decade. Twenty years ago, we were extremely concerned about Y2K (remember that?). While that theory didn’t come to pass, it’s still important for small business owners to have a plan that will enable their business to stay strong, resilient, and protected from future threats. 

Even if you think you’re fine and up to date, it never hurts to re-assess how well you’re both serving and protecting your customers. According to the Identity Theft Resource Center, in 2018 alone, there were more than 1,200 data breaches across businesses and government agencies that exposed over 446 million records. Stories like these are reminders that one hack can create millions in lost revenue and untold time spent remedying the damage. 

Staying current on best practices for business technology is also a great way to stay competitive and demonstrate to your customers that you prioritize efficiency and security. Here are some tips to ensure your business stays ahead of the curve on the tech front. 

High-speed Internet is the lifeline of any business

This seems obvious, but businesses today must have a reliable Internet connection with the speeds and capabilities that their day to day operations require. Business apps and software are increasingly hosted online, rather than installing on a desktop or laptop computer. Unreliable Internet service means lots of hidden costs and hours of added stress. Plus, if you own a brick-and-mortar business, more consumers expect businesses to provide complimentary WiFi access as part of the customer experience. 

Have a separate WIFI connection for customers 

Any brick-and-mortar business today knows customers want WiFi access, whether you’re a restaurant, doctor’s office, or boutique hotel. However, allowing the general public to log on to your company’s WiFi network could pose a serious risk. 

Educate your employees about good cybersecurity practices

The most common cause of data breaches is human error, plain and simple – 64 percent of security events in 2018 were caused by employee, vendor, or contractor errors. Even the most tech-savvy employees could bring their own personal devices onto your network or make a mistake that puts your network at risk. 

The best way to defend against this type of unintentional negligence is educating employees about the different types of security threats (viruses, malware, phishing, etc.), how to identify them, and protocols for escalating suspicious emails and requests. Communicate requirements for dealing with sensitive customer information at the time of new hire training, and make sure your ongoing cybersecurity training is engaging enough to stick, and brief enough not to be a burden. 

Keep an inventory of who can log in to your network 

Take an inventory of who has access to your company’s network – it’s likely more people than you think. When an employee leaves the company, immediately withdraw their login credentials for any company device. You may also want to consider changing your passwords and investing in cybersecurity tools that keep your company’s information safe. 

Back up in the cloud, give yourself and employees more security and flexibility

Ninety-six percent of IT professionals surveyed in the RightScale 2018 State of the Cloud Report said their companies were using cloud computing services. A cloud service not only provides more protection, efficiency, and flexibility for business owners, but also provides employees the ability to access work files using multiple devices and locations. Because the data is housed over the cloud network, it also promotes collaboration, allowing multiple users to access the same files at the same time, which is very helpful in project scenarios. 

This time of year, many people make resolutions for their personal lives, but if you are an entrepreneur, it is important to also focus on attainable goals that will advance and protect your business. Adopting the latest tech best practices and protecting sensitive data not only keeps your business strong – it greatly reinforces the trust your customers place in you. 

Jodi Duva has more than 20 years of experience in the telecommunications industry. She is currently an executive for Cox Business, helping to bring innovative products and services to Southern California businesses.

 

Shaena Stabler is the Owner, Publisher & Editor.

Dianne Russell is our Associate Editor & Writer.

Michael Sterling is our Webmaster & Designer.

Mary Hurlbut is our Chief Photographer.

Alexis Amaradio, Barbara Diamond, Dennis McTighe, Diane Armitage, Lynette Brasfield, Marrie Stone, Maggi Henrikson, Samantha Washer, and Suzie Harrison are our writers and/or columnists. Scott Brashier is our photographer.

Stacia Stabler is our Social Media Manager & Writer.

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