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Laguna Beach

 Volume 13, Issue 85  |  October 22, 2021

Visit Laguna Beach wins Poppy Award for Best Overall Brand Identity

Visit California honored tourism destinations and attractions across California for excellence in tourism marketing at the organization’s biennial Poppy Awards, held February 11 in San Diego.

Visit Laguna Beach is proud to announce that it was selected as the winner for “Best Overall Brand Identity” in the $1 million to $8 million budget category. 

“We are thrilled to have been recognized by Visit California with the Poppy Award for Best Overall Brand. Crafting the visual voice of our destination was a community effort. A team made up of our stakeholders, board of directors, local business leaders, city officials, and residents all came together to offer their unique Laguna Beach experiences to create one cohesive voice for Laguna Beach.

“We are incredibly grateful to have the opportunity to successfully showcase the California spirit and originality of Laguna Beach into the Visit Laguna Beach brand,” said Ashley Johnson, president and CEO of Visit Laguna Beach.

Visit Laguna group

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Visit Laguna Beach’s team made it happen – (L-R) Judy Flanders, Part-Time Concierge; Kevin Ware, Part-Time Concierge; Anne-Marie Schiefer, Director of Marketing; Jackie Curran, Office Manager; Ashley Johnson, President & CEO; Diane Chemali, Marketing Coordinator; Mendy Moore, Partnership Sales Manager; Cecilia Frigarde, On-Call Concierge; Michaeleen Crawford, Part-Time Concierge; Rick Jauregui, Part-Time Concierge

“The Poppy Awards celebrate the best and brightest in California tourism promotion and inspire the industry to continue on a path of innovation and creativity,” said Caroline Beteta, president and CEO of Visit California. “This year’s finalists inspired travelers from around the world to live their biggest dreams in California.” 

Beteta, alongside Visit California’s board officers, presented the 2020 Poppy Awards during the 12th annual Visit California Outlook Forum, held February 10-11 at the Marriott Marquis San Diego Marina and attended by nearly 800 tourism industry leaders.

A panel of travel marketing experts selected the winners of the Poppy Awards in 11 categories.

Visit laguna award

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Visit Laguna Beach is proud of its Poppy Award

To round out the evening, Beteta awarded the California Dreamer Award, which recognizes an individual who embodies California’s pioneering spirit, to skateboarding legend Tony Hawk. 

Made by California artisan Nicholson Blown Glass in Auburn, Poppy Awards are given every two years to acknowledge the best of California’s tourism promotion. The eligibility period for programs submitted for the 2020 Poppy Awards was January 1, 2018 – October 1, 2019. Submissions were reviewed by Visit California staff, and blind-judged by industry committee leadership. 

The hosts for the 2020 Poppy Awards were Olympic Gold Medalist Jonny Moseley, star of the Visit California series “Jonny Moseley’s Wildest Dreams,” and Chase Ramsey, the face of the organization’s “California Dream Eater” series, both found on YouTube and at 

Visit Laguna Beach is a nonprofit organization with a mission to develop and market Laguna Beach as a leading travel destination. Visitor spending totaled more than $557 million in 2019 in Laguna Beach, generating more than 6,000 tourism-related jobs and an additional $17.8 million in local tax revenues. For more information, visit Get social with @VisitLaguna on Facebook, Twitter, and Instagram.


Lana Johnson, Editor - [email protected]

Tom Johnson, Publisher - [email protected]

Dianne Russell is our Associate Editor.

Michael Sterling is our Webmaster & Designer.

Mary Hurlbut and Scott Brashier are our photographers.

Alexis Amaradio, Dennis McTighe, Diane Armitage, Maggi Henrikson, Marrie Stone, Sara Hall, Stacia Stabler and Suzie Harrison are our writers and/or columnists.

In Memoriam - Stu Saffer and Barbara Diamond.

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